PDF Optimization: Death to SEO?

admin14年前未命名1131
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.That's right. PDF optimization.The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.No more worries about having a Flash player installed - that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone.From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.Anyone who makes a living optimizing sites can see the potential loss of revenue as companies move forward and place their marketing efforts into promoting a pdf instead of a web site.Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.
返回列表

没有更早的文章了...

下一篇:汇成企业网站管理系统v46

相关文章

搜索引擎优化历史的启示

    最近,从事网络营销的人处处都能看到“搜索引擎优化”或SEO这个词。每个人都指手画脚地谈论它,好像自己是这方面的专家。SEO这个话题,也不断地在论坛和广告里重复出现。人们提供的这些“SEO服务”...

如何选择搜索引擎优化公司

[b]搜索引擎优化哲学[/b]     决定与怎样的公司合作,可以说是提升你网上的营业或品牌知名度最关键的因素。雇佣一家搜索引擎营销或优化公司,且他有特有的搜索引擎优化技术或“白帽子”方法,确保可以...

SEO博客(一)

[b]什么是[/b][b]Blog?[/b][b] [/b]     我曾在一百科全书的专业词汇里看到过“Blog”的定义。原文记载:Blog是Web Log的缩写,中文意思是"网络文章",简称“网...

搜索引擎优化理论的四个基础

    什么是“搜索引擎优化理论”?在这篇文章里,我将其定义为“意图影响或者提高网络文件在搜索引擎结果中曝光率之技巧和方法的研究”,可以分为下列四类。 [b]内容优化理论 [/b]    ...

为文章目录网站撰写文章:创建链接

    在你尝试为你的网站创建有价值的反向链接时,撰写文章并把它们提交给一些文章目录网站,是必不可少的环节。流量对网站来说是至关重要的,我相信大多数人都会同意这种说法,因为它直接决定了一个网站的成败。...

Websites For Search Engines Or People?

Needless traffic may be important to websites that seek advertising revenue (well, they too need tar...

发表评论    

◎欢迎参与讨论,请在这里发表您的看法、交流您的观点。